Tata Memorial Centre starts ‘Tobacco Quit Line’ service to help smokers quit

The person who wanted to quit tobacco they can call on this toll free ‘1800-11-2356.’ The trained counsellor will provide counselling to the tobacco user. There are 10 counsellors who speak in Marathi, Hindi and English. The trained counsellor will help the tobacco user in quitting the tobacco

man smoking at home
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Tobacco users are at high risk of developing various non-communicable diseases (NCD) including cancer. As per Global Tobacco Adult Survey (GATS) the tobacco prevalence is around 29% in our country. In India 22.4 % males and 7.3% females NCD deaths are due to tobacco use.

As tobacco contains nicotine which is highly addictive it is hard to quit tobacco even if individual wishes to do so therefore special efforts and counselling is required.

With this objective tobacco quit line services are established at Centre for Cancer Epidemiology, Tata Memorial Centre, ACTREC, Navi Mumbai in collaboration with Tobacco Control Division of Ministry of Health and Family welfare, Government of India, New Delhi.

It is legal binding to the tobacco company that they need to print Tobacco Quit Line number 1800-11-2356 on their tobacco product.

The tobacco quit line will help in reducing prevalence of tobacco use in India by assisting individuals who wishes to discontinue the harmful habits of tobacco.

Tobacco Quit Line services are available in US and Europe. In US and Europe the tobacco smoking prevalence is high as compare to our country; however in India smokeless tobacco prevalence is very high.

Dr. Rajesh Dikshit Director CCE has told us that we can achieve 5 to 10% tobacco quit rate by using these services. Even though we have launched the Tobacco Quit Line services recently we are getting around 200 calls per day.

This intend desire and struggle of individuals who wishes to quit tobacco said by Dr Pankaj Chaturvedi, Deputy Director Centre for Cancer Epidemiology, Tata Memorial Centre, Mumbai.  So far we have received around 3000 calls from the tobacco users.

We will help them in quitting the tobacco habit through counselling, no medicine will be provided. It is free service and the information will be kept confidential.

Today on 1st Feb 2019, official inauguration of Tobacco Quit Line services was done by Dr Sudeep Gupta, Director ACTREC in the presences of Dr. Rajesh Dikshit, Director and Dr Pankaj Chaturvedi, Deputy Director CCE.

Dr RA Badwe, Director, Tata Memorial Centre, Mumbai,  has appealed that the tobacco users can utilise these services and keep themselves away from the tobacco.

Total calls received from 16th January to 31st January – 3780 (Male 3746 and Females 31)

Of these smokers are- 60% and smokeless tobacco users are 35%

Mean age of caller is 30 years and number of follow up calls – 1,864

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