Serena Williams promoted Breast Cancer Awareness Month on Instagram on Saturday, releasing a rendition of ‘I Touch Myself’ by The Divinyls.
Williams said she released the video in order to remind women to regularly perform self-examinations for breast cancer. And while the 23-time Grand Slam champion isn’t accustomed to showing off her singing voice, she teamed up with the I Touch Myself Project to support a cause close to her heart.
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This Breast Cancer Awareness Month I’ve recorded a version of The Divinyls global hit “I Touch Myself” to remind women to self-check regularly. _ Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key – it saves so many lives. I just hope this helps to remind women of that. _ The music video is part of the I Touch Myself Project which was created in honor of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first. The project is proudly supported by @BerleiAus for Breast Cancer Network Australia. _ Visit the link in my bio to find out more. #ITouchMyselfProject #BerleiAus #BCNA #DoItForYourself
She confessed that she was “uncomfortable” doing the video but believed in the cause that much that she couldn’t say no.
“Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colours, all around the world,” she said. “Early detection is key — it saves so many lives. I just hope this helps to remind women of that.”
“The music video is part of the I Touch Myself Project which was created in honour of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first,” the tennis legend said.
Amphlett died in 2013 at the age of 53.
Williams previously opened up about her personal health struggles after giving birth to her daughter Alexis Ohanian Jr. The athlete told Vogue in February she had dangerous blood clots in her lungs that led to a burst C-section wound due to intense coughing days after childbirth. She was bedridden for six weeks after coming home from the hospital.
What is Breast Cancer Awareness Month?
Breast Cancer Awareness Month (BCAM), also referred to in America as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.
Breast cancer awareness month is a yearly campaign that intend educate people about the importance of early screening, test and more. This campaign starts on October 1st and ends on October 31st every year.