After the horrifying incident of 19 female foetuses found dumped in Sangli came to light, the state government is now planning to rope in actor Amitabh Bachchan as the brand ambassador for its Anti-Female Foeticide campaign.
Dr Deepak Sawant, Maharashtra Health Minister, said, “The government will urge Amitabh Bachchan to be the face of Anti-Female Foeticide campaign as ‘brand ambassador’. If he represents it, then we can take this campaign to grass-roots level. So, we have asked him to be the face of our campaign.”
To discuss the recent female foeticide incident, Sawant chaired a meeting on Tuesday (March 21), which was also attended by Dr Vijaya Rahatkar and BJP MLA Bharti Lavekar.
“The government has taken stern steps in the past to curb female foeticide. To ensure that we have zero tolerance towards female foeticide, we need to implement PCPNDT Act more strictly,” said Sawant.
Female birth rate has been increasing in the state. Bhandara district in Maharashtra has highest female birth rate, but Washim’s female birth rate is a cause of concern.
“In past, there were cases where sex determination test was conducted in neighbouring states and abortions were carried out in Maharashtra and that is why, we have written a letter to neighbouring states to carry out necessary preventive measures,” he said.
To curb female foeticide in the state, one needs to change the mind-set of people, for which a strong campaign is needed against female foeticide.
Bachchan is already a brand ambassador of state government’s forest department and Anti-TB campaign. But, it remains to be seen if the actor endorses the campaign to save the girl child.