Paan masala: Delhi govt slams notice to James Bond Pierce Brosnan

Hollywood star Pierce Brosnan popular as James Bond has landed himself in trouble for promoting an Indian ‘paan masala’ (mouth freshener) brand which has been linked to chewing tobacco and the actor has been show caused for his association with the brand

Paan masala: Delhi govt slams notice to James Bond Pierce Brosnan

  • Delhi health officials issued a show cause notice to Pierce Brosnan to justify his starring in a James Bond-style ad dating back to 2016 for a paan masala brand.

Speaking to My Medical Mantra, Dr S K Arora, additional director, health government of Delhi said, “The advertisement is the surrogate advertisement of paan masala which is a tobacco product. As per section 5 of the Cigarette and Other Tobacco Products Act, 2003, this is a violation and under section 22, it is a punishable offence. So, on these lines we have issued a show cause notice to the company and Pierce Brosnan. We have given them 10 days to verify their stance. If we do not receive a satisfactory reply, then we will proceed with a legal course of action. The fine would be Rs 1,000 and/ 2 years of imprisonment.”

He added, “Since, he is a role model, it is not morally justified. As, the paan masala contains areca nut which has been scientifically proved to cause cancer. We have to protect youngsters since they easily get trapped and follow them blindly.”

Dr Arora informed that 3 to 4 show cause notices have been slammed to many paan masala manufacturing companies and actors. After which, the advertisements were withdrawn. All these advertisements are displayed throughout India. So, every state should jointly raise the voice. Due to which, the issues like this won’t arise.

Dr Ravi Mehrotra, director, National Institute of Cancer Prevention And Research said, “Proactive steps against surrogate advertising of tobacco products are welcome and long overdue. Simultaneous action should also be taken against all the stakeholders involved.”

Consumption of supari causes periodontitis, buccal mucositis, sub mucous fibrosis and leucoplakia, leading to oral squamous cell cancer. The regular use of areca nut stains the mucosa, gums and teeth, stated Anupriya Patel, the Minister Of State In The Ministry Of Health And Family Welfare in Lok Sabha

The consumption of supari causes periodontitis, buccal mucositis, sub mucous fibrosis and leucoplakia, leading to oral squamous cell cancer.

The regular use of areca nut stains the mucosa, gums and teeth.

To prevent use of supari, all States/Union Territories have issued orders for implementation of the Food Safety and Standards (Prohibition and Restrictions on Sales), Regulations, 2011, banning manufacture, sale and storage of gutka containing areca nut or supari.