Mumbai heart hospital refuses to pull down hoardings on cut practice

Padma Bhushan Dr Ramakanta Panda, who is also the Vice Chairman and Managing Director of Asian Heart Institute, said the hospital aims to put an end to this practice

Leading heart hospital’s hoardings on cut price causes stir in medical fraternity
Hoarding put out by Asian Heart Institute in Mumbai

A day after stirring a controversy on cut practice in healthcare by putting up hoardings at strategic locations across Mumbai, Asian Heart Institute (AHI) has decided not to bow down to medical fraternity’s pressure of pulling down the hoardings.

Speaking to My Medical Mantra, Padma Bhushan Dr Ramakanta Panda, who is also the Vice Chairman and Managing Director of AHI, said the doctors who are criticising this move are the ones who support the practice of commission. “We have received calls asking us to pull down the hoardings, but there are many doctors who have welcomed our stand. We have decided not to give in. The hoardings will stay on in support of young doctors, who face the menace of cut practice regularly,” he emphasised.

Leading heart hospital’s hoardings on cut price causes stir in medical fraternity
Dr Ramakanta Panda, Vice Chairman and Managing Director of the Asian Heart Institute

The renowned cardio-thoracic surgeon said AHI decided to put the hoardings so that the medical fraternity wakes up to this evil practice. “Any young doctor, who is starting his career, has to face the evil practice of cut practice before they start getting patients. Radiologists and pathologists trying to set up their own clinic too come across this practice. Many private hospitals are actively participating in giving commissions for patient referral,” he said.

Dr Panda added that by putting up the hoardings in public spaces, AHI wants to start a debate and put an end to this practice.

The practice of ‘giving commission to get patients’ by doctors and hospitals in India has been cited in various international medical journals. Dr Himmatrao Bawaskar, a Mahad-based doctor had filed a complaint against a private diagnostic laboratory on cut practice with the Maharashtra Medical Council in 2014.

This issue was again discussed in Dr Bawaskar’s article in the ‘Lancet’ and Dr Samiran Nundy’s article in the ‘British Medical Journal’.

A section of the medical fraternity is, however, upset with the AHI’s move. It said this will widen the existing gap between doctors and patients instead of solving the problem.

Indian Medical Association, the umbrella body of allopathy doctors, has shot a letter to AHI asking them to remove the hoarding at the earliest. Some doctors said the hoarding will end up creating unnecessary phobia in the minds of patients and their families.

“Most doctors strongly oppose the any wrong practices like ‘commission’ in healthcare but putting up a hoarding on the same for commercial and personal gain is not an ethical approach. It is a marketing gimmick where a corporate Hospital is highlighting the wrong doings of few greedy individuals or organisations and not all doctors,”. Such  hoarding will end up creating unnecessary doubts and phobia in the minds of patients and his/her family leading to deterioration of doctor patient relationship which is cornerstone of efficient healthcare services,” said Dr Mukesh Gupta, vice president of association of medical consultants.

  • Dr Mukesh Gupta

    “Most doctors strongly oppose the any wrong practices like ‘commission’ in healthcare but putting up a hoarding on the same for commercial and personal gain is not an ethical approach. It is a marketing gimmick where a corporate Hospital is highlighting the wrong doings of few greedy individuals or organisations and not all doctors,” . Such hoarding will end up creating unnecessary doubts and phobia in the minds of patients and his/her family leading to deterioration of Doctor Patient relationship which is cornerstone of efficient healthcare services.

  • Manjusha Yetalkar

    AHI actually doing their marketing in this way by putting blames on rest of the doctors of other hospitals,there might be few doctors engaged in cut practice that doesn’t mean AhI can blame or point finger to rest of the medical fraternity, specially when already pt s are loosing faith in doctors coz of many media gimmicks and wrong advertisement.I would appreciate AhI if it does something good to reduce the distant between patients and doctors.if AhI really wants to market itself ,market by putting some really really success stories of their Hospital.

  • Gautam Shah

    AHI SHOULD REMOVE HOARDINGS IMMEDIATELY.

  • Drcjchudasamacjchudasama

    commission is valid in every business then y not in health care?Reference from doc sud be genuine and there sud be transperancy in charge.Within that frame work if two parties agree to give and take commission; then it is none of others business. When patient is customer and medical care is being considered business then doctors sud not be ashamed of taking commission. In small town and villages, how many patients r paying full bill of doctors? even though it is transparent and genuine? Same people r spending money on marriage and other occasions. If society wants clean health care then everybody has to improve simultaneously and not only doctors. Same ethical people explaining doctors to pay bribe for permission to start hospital and advising to be ‘practical ‘.

  • mahesh kumar jagdish sharma

    Asian Heart Institute is talking of Honest opinion, but dishonesty is quite obvious.

    Dr Manoj Satej Chawla is MBBS only as per MMC record, he doesnot have any other degree approved by MMC till 28 feb 2017.

    How he is allowed to Practice as “dibetologist”,
    When Dr Panda appoints Dr with MBBS degree only as Diabetologist, it is not cheating,

    Am I correct?

    BEST EXAMPLE OF HONEST POLICIES.
    Haa Haa…..