Breast Cancer Awareness Month is an annual international health campaign observed every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.
The campaign also offers information and support to those affected by breast cancer.
In order to create awareness among women about breast cancer, Mumbai’s iconic dabbawala’s have also joined the campaign.
On Wednesday, the dabbawalas’s tied a pink ribbon on their traditional cap, along with an informative tag to spread awareness about breast cancer.
A while shirt, a white pant, and a white cap this is the traditional attire of Mumbai’s Dabbawalas’s from decades. Day in and day out, dabbawalas, work relentlessly to make sure that Mumbaikars eat their lunch on time. The socially active not only supply dabba’s but, also help to create awareness about various issues as well.
On Wednesday, October 17, the Mumbai dabbawalas with Indian Cancer Society along with Mumbai Onco care centre helped in spreading awareness about breast cancer in Mumbai. Each dabbawala had tied pink ribbon to their cap, which is the sign of breast cancer and served food to Mumbaikars.
While speaking to My Medical Mantra, Sheila Nair, Director General of the Indian Cancer Society, said, “In order to spread awareness about breast cancer, the campaign was launched with the help of Mumbai’s dabbawalas. These dabbawalas serve food to lakhs of Mumbaikars every day. So, we tied a pink ribbon on their cap and, a message about breast cancer awareness was tagged with the tiffin.”
In India, in the year 2016, 1, 18,000 cases of breast cancer were reported.
Nair added, “Dabbawalas are known for their time management. Just in the way they manage their time, so that you don’t skip your lunch. Similarly, you can your her time for the undergoing a breast cancer screening.”
While speaking to My Medical Mantra, Ulhas Muke, President of Mumbai Dabbawala Association said, “The main aim of the initiative was, to reach out to maximum people to spread awareness about breast cancer. If a disease has been diagnosed at the right time, it can be cured. We are socially very active. So, we help to spread awareness on a number of issues.”