A Mumbai based non-profit organisation — Advancing Reduction Mortality and Morbidity of Mothers, children and Neonates (ARMMAN) — dedicated to the well-being of mothers and children under the age of five have won the healthcare innovation award by NGO Save the Children India situated in Worli on Friday for mMitra, its free voice call service for pregnant women.
In December 2013, the NGO joined hands with Sion hospital and launched a pilot project where expecting mothers are enrolled and given health related advices which they need during and after pregnancy for childcare.
“This is a milestone in ARMMAN’s journey. We are one of four organisations in the world and the first Indian NGO to have ever been awarded the coveted GSK – Save the Children International grant after a rigorous grant writing process that included over 170 applications from 30 countries,” said Dr Aparna Hegde, founder and director of ARMMAN.
ARMAAN is one of the 170 entries that were submitted for the award from 30 countries. The other grant winners are from Nigeria, Columbia and Pakistan.
“We have received a grant of Rs74 lakh with which we plan to cover around 2.2 million pregnant women. With mMitra, we aim to curb infant and maternal mortality rates. Our mMitra service has been used by over 1 million women across seven states since its launch,” said Dr Hegde.
Talking on how mMitra helps pregnant women, Dr Hegde said the timed and targeted voice messaging service for pregnant women and mothers reminds them to take medicines on time.
Dr Hegde added, “It is a known fact that patients try to default on taking medicines. Some forget to take medicine and some purposely default. The messages are recorded in local language and have information on what precautions one needs to take during pregnancy.”