Losing mother to ‘Breast Cancer’ prompts NRI woman to start awareness campaign

A Non-Resident Indian (NRI), who originally hails from Pune, has decided to conduct sessions on awareness regarding breast cancer in the city. The first workshop was conducted in the last month. She also plans to conduct numerous sessions in future, to educate more and more people

Losing mother to ‘Breast Cancer’ prompts NRI woman to start awareness campaign

Ayesha D’Cruz, who works with marketing company in USA and is settled in Atlanta, along with her husband aims to create awareness regarding breast cancer. “On July 15, 2013, my mother succumbed to breast cancer. For eight years, she had a lump developed in her breast, but she didn’t inform anyone. She just ruled it out thinking it as a common problem. Though, we are well educated, but due to negligence, her case was diagnosed at an advanced stage.”

Losing mother to ‘Breast Cancer’ prompts NRI woman to start awareness campaign

She added, “In India, mostly, all the breast cancer cases are diagnosed at a last stage, due to the lack of awareness. Breast cancer awareness needs an urgent attention. So, I thought of creating awareness on it would be crucial and help women who are facing the similar situation as my mother had undergone”.

Being in USA, she is willing to go an extra mile to create awareness on breast cancer in India. She says her network of friends and family from Pune did recce there, before the first workshop which took place in last month. Oncologist and nutritionists form the city addressed the workshop.

Ayesha said, “People are scared of the word cancer. But we should speak up, share and experiences. Talking openly about the cancer is the need of the hour.

Pune based oncologist Dr Shona Nag, who supported D’Cruz in her efforts to conduct workshop, emphasised on creating awareness amongst the people regarding the breast cancer. “Patients are in a denial mode and refuse to accept that they are suffering from it. Women should not ignore any cancer regardless of pain. There is sheer negligence in the society as other matters take precedence over health.”

Losing mother to ‘Breast Cancer’ prompts NRI woman to start awareness campaign  She added, “But then as the stage progresses, the chances of treatment also reduce. Ayesha has done the kind of voluntarism that we need. Any social figure working to promote awareness regarding cancer will be always beneficial.”