Kids will be ‘brand ambassadors,’ of the fight against childhood obesity

15,000 school Kids from Pune schools to spread awareness by drawing their thoughts on obesity

Image Source: Google
Image Source: Google

India has the second highest number of obese children in the world after China; according to a study, around 14.4 million kids in India have excess weight. Globally, over two billion children are suffering from health problems related to being overweight or obese, and an increasing percentage of people die from this health condition.

Obesity is a silent killer. There’s a huge need to create awareness in all socio-economic areas. So, it is important for all to wake up to the call.

This time, the kids are the messengers, they will spread awareness on obesity. Thus, keeping that in mind, JT foundation decided to organise a drawing competition in 45 schools of Pune city.

Till now, as many as 15,000 entries have been confirmed, and are looking forward to more. The theme of this competition is obesity, and the kids will think, conceptualise and draw what they think about obesity and healthy habits.

Among those 15,000, around 100 selected drawings will be exhibited, and the best 14 drawings will be rewarded in Evolve 2018 on August 12, at Mahatma Phule Sanskrutik Bhavan, Fatima Nagar, Pune.

Dr Jayashree Todkar, Director of JT Foundation and a leading Bariatric Surgeon, said, “This is further in line with fight childhood obesity campaign, launched by honourable Chief Minister Devendra Fadnavis on November 16, 2017, and now we take it to another level. Focusing on the societies crucial element that is a child, where we can educate them about obesity and also ask them to spread the word in the society. The child is the messenger to the family and also the first victim. So, to engage them in this programme, we decided to plan a drawing competition in the schools with obesity as a theme.  So, here we divided the kids into two groups, class fifth to seventh students in group A and class eight to tenth students in group B.”

Todkar added, “The kids were shown a documentary about obesity before the competition, different lectures were organised, and then they were asked to draw their idea on obesity. Our aim is not to assess their drawing skills, but to create awareness among kids. So, here it was visualising, thinking and then expressing. The best obesity drawings will be the brand ambassadors. Wherein those kids will be a part of further activities organised by JT foundation. We want kids to have proper awareness about the disease of obesity, and thus, it will help them for a better future.”

Mahesh Shah, President Rotary Club of Koregaon Park, said, “It is important to teach children about healthy and junk food right from childhood. Habits and knowledge that are imbibed from childhood, last for a lifetime. This initiative will make kids aware of the disease.”