Schoolkids across India to be part of Smoke-Free Home campaign

Under the campaign, parents will be encouraged to give up smoking for the benefit of their kids

Illustration: Jyotsna Salunke
Illustration: Jyotsna Salunke

In an effort to create a smoke-free environment for children across the country, the Indian Dental Association (IDA) has kick-started a Smoke-Free Home campaign. The campaign was launched under the Tobacco Intervention Initiative (TII) in Mumbai.

The aim of the campaign, which was launched at the IDA’s 8th Annual World Dental Show 2016, is to spread awareness among schoolkids across the country. Dentists will visit schools during the year to explain the harms of smoking to children and their parents. The members of IDA believe that the campaign will help in reducing the consequences of passive smoking.

Children who fall within 5 to 15 years of age will be the main focus as they are likely to fall prey to smoking. Under this campaign, the visiting doctors will also be conducting short lectures, discussions, among other things to create awareness. The most interesting thing is that the IDA will ask parents to take a pledge to quit smoking and encourage them to create a smoke-free environment for their children.

“Like the Indian government, FDI is a keen supporter of World Health Organizations Framework Convention on Tobacco Control. I am extremely happy and would like to congratulate IDA for this initiative, where their aim of Smoke-Free Home” said Dr Patrick Hescot, FDI president.

Dr Akash Akinwar, MDS (peridontist and implanatologist), said, “Mostly, the age group between 30 to 50 years come to us for treatment. Most of them come for cosmetic treatment which they realise after years of smoking. We see many cases having major gum problems. Government should have very strong campaign against smoking, there are television and public ads but still it is not helping. Smoking is not allowed in public, still there is no strict implementation of law.”