To promote maternal and child health in India, Indian Academy of Paediatrics (IAP) launched IAP – TV, world’s first private health education network on Wednesday (December 14). IAP is an umbrella body of paediatrics in India.
IAP plans to reach out to 150 million women and around 100 million mothers-in-law and husbands on best health practices over five years.
IAP officials said closed television network will be installed in waiting room of IAP member paediatricians and it will air programmes dedicated to educate mothers, children and other family members on best practices for good maternal and child health.
“It will involve placement of TV sets in waiting rooms of 25,000 IAP member paediatricians across the country. Programmes will be themed on health, hygiene, immunisation, nutrition and addressing superstitions for mother and child,” said Dr Pramod Jog, National IAP President.
He said they will also focus on women empowerment, financial inclusion and key societal matters.
Shaina NC, National Spokesperson of Bharatiya Janata Party (BJP) and Treasurer, BJP Maharashtra was the chief guest. She said maternal nutrition and stunting in children are critical issues faced by the country even as it races forward.
“IAP TV brings together the medical community represented by Indian Academy of Paediatrics and other stakeholders. It is a significant step to provide clear and standardised health as well as nutrition based education to mothers and children. I commend IAP for this initiative.”
Initially, programmes will be telecast in Hindi and English and it will later be available in seven languages.