BMC launches campaign to promote healthy lifestyle among citizens

“Do not eat after 6.30 pm. This one habit will keep you safe from diseases such as diabetes and hypertension,” advises actor Akshay Kumar

healthy-livingWith rising non-communicable diseases (NCD) like diabetes, blood pressure, Brihanmumbai Municipal Corporation (BMC) on October 26 launched a campaign ‘Jaanbachao.in’ to promote healthy lifestyle.

As a part of the campaign, a short film motivating citizens to adopt a healthy lifestyle was premiered at the launch. The film, directed by noted filmmaker Rajkumar Hirani features Bolloywood actor Akshay Kumar and highlights simple tips which can be easily followed by people as a part of their daily routine.

“In life we fight many wars upfront, but when it comes to diseases such as diabetes and hypertension, we Indians are sadly in a denial mode. Both these killer diseases are hampering the health of today’s young population. Jaanbachao film has put across five simple health tips which people can follow to fight with non-communicable diseases. We want to raise a healthy nation and prevention and awareness are the key factors to achieve this goal,” said Devendra Fadnavis, Maharashtra chief minister.

As per the World Health Organisation (WHO) report of 2015, NCD Global Survey, 1 in 4 Indians face the risk of death from an NCD before they hit the age of 70. According to the WHO Global action plan, if these risk factors are addressed by changing lifestyle, it can reduce NCD related premature deaths by 50%.

“It is very important to adopt a healthy lifestyle which includes regular exercise and healthy diet,” added Dr Ramakant Panda, vice-chairman and managing director, Asian Heart Institute, Mumbai.

The campaign is done in collaboration with Asian Heart Institute, India’s No. 1 cardiac care hospital, Bhamla Foundation, Boston Scientific & Partnership to fight chronic diseases (PFCD).

Speaking at the event, Akshay Kumar shared health tips. He said, “I would like to give one simple, but very important health tip to people to remain healthy. Do not eat after 6.30 pm. This one habit will help you keep yourself safe from diseases such as diabetes and hypertension.”