- 204 cases of improper advertising of AYUSH and allied products in 2016.
- While 547 cases in 2017 and 358 in the year 2018, respectively.
- Determining the authenticity of such products is a bit difficult. Using fake ayurvedic products doesn’t only mean wastage of money it also has an adverse effect on your health.
- These complaints have been reported from the Grievances Against Misleading Advertisements (GAMA) portal maintained by the Department of Consumer Affairs and complaints also received in this regard from different sources.
The Advertising Standards Council of India (ASCI) has reported to have dealt with 960 complaints pertaining to misleading advertisements of AYUSH for the period from 20th January, 2017 to 19th January, 2018 and 1st April, 2018 to 30th November, 2018. State-wise and company-wise statement of such complaints is annexed.
Since the enforcement of the legal provisions of Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and Rules thereunder is vested with the State Government, misleading claims or advertisements of AYUSH and herbal medicines registered in the GAMA portal of the Department of Consumer Affairs are examined in the Ministry of AYUSH and are forwarded to the concerned State Regulatory Authorities for necessary action in accordance with the legal provisions.
Ministry of AYUSH has repeatedly taken up the matter with the state governments to appoint Gazetted officers for monitoring of advertisements of Ayurvedic Siddha Unani & Homoeopathy (ASU&H) drugs.
It is reported that 22 states have appointed 724 Gazetted officers to enforce the legal provisions for taking necessary action against the defaulters in advertising AYUSH drugs etc.
Ministry of AYUSH also signed a MoU with Advertising Standards Council of India (ASCI) for suo-moto monitoring of misleading advertisements of AYUSH drugs etc appearing in the print media and TV channels and bring the defaulters to the notice of respective State regulators.
About 456 such complaints have been escalated directly by ASCI to state regulators for appropriate action and 233 advertisers have complied with ASCI’s recommendations by either modifying or removing the advertisements.
Media regulators have also been approached to prevent the publication of inappropriate advertisements promoting sale of Ayurvedic and other AYUSH medicines in public interest.
Also, caution has been issued in leading newspapers for General public not to fall prey to fake calls and advertisements of ASU&H Drugs.