Asthma awareness: Breathefree to kick-start #BerokZindagi Yatra in Maharashtra

BerokZindagi Yatra is the extension of the national wide campaign to curb stigmas associated to Asthma. The month long campaign started on December 15, 2018. The Yatra is to understand and accept inhalation therapy without fear and stigma


Breathefree is an initiative undertaken by Cipla. This Global Disease Burden 2016, India is second after China with asthma prevalence, as well as the asthma mortality.

The initiative in Maharashtra would include a special van which will travel across Maharashtra for 75 days across 150 small towns and villages. The van is equipped with pamphlets information on asthma, its symptoms, breathometers and the initiative will include free screening and consultation from doctors. The #BerokZindagi Yatra will start in Maharashtra from Koregaon, Satara from January 04 and continue till mid-March.

Dr Ajit Kulkarni, a Chest Physician attached with Jehangir Hospital, Pune, stated, “On-going education is of paramount importance in chronic diseases like asthma. This is precisely where #BerokZindagi Yatra enables patients to participate and have a more effective role in their own treatment, working together with doctors to achieve optimal inhaler use and disease control, thereby living life to the fullest.”

He added, “While encouraging an increased dialogue on the management of asthma, this campaign also directly resonates with our endeavour of enabling people with the condition to achieve more in their daily lives”

The need of the hour is to overcome barriers/ taboos and understand the importance of inhalation therapy and adhere to it. Asthma is a chronic disease which requires long-term treatment. Many patients once they feel better stop taking their inhalers.

This can be dangerous since discontinuing treatment means stopping the very thing that is keeping them fit and healthy. Patients should consult their doctor on each and everything that stops them from not continuing inhalers rather than taking decision which can be dangerous.

According to Dr Ashish Goyal,MD Chest, Jehangir Hospital added, “It is very significant to change the perception towards asthma and inhalation therapy. While inhalation treatment can play a crucial role in reducing the impact of asthma on people’s lives, compliance is crucial. Inhaled medicines helps to deliver the drugs directly to the lungs.”

He added, “But we need patients to adopt the treatment as they are prescribed in order to get the full benefit. Inhalation therapy works to control asthma by preventing and relieving symptoms and reducing flare ups, but they will work if patients work in partnership with their GP and take them in the way they are prescribed.”

He further said, “Expanding one’s knowledge on this conditions is vital as patients in India stop using Inhalation therapy mid-way which makes it difficult to control the disease.”

Although asthma is not curable, it is possible to gain complete control over it and lead a normal active life. There are several therapies and forms of treatment for asthma available in the market.

However, it has now been accepted globally that the best and safest way to take asthma medication is by inhalation as it reaches your lungs directly and starts acting immediately.

But if you are on tablet or syrup, the medication takes time to act as the medicine has to pass from the stomach to the blood and finally to the lungs. This could also result in several side effects. It is to be noted that in inhalation therapy, the dosage needed is up to 20 times lesser than syrups or tablets and far more effective.


Also Read :- This is what you can do if you have an asthma attack at home