Anti paan masala campaign: Delhi govt to take James Bond’s help

In a written reply to the Delhi State Tobacco Control Cell, the actor stated that he got cheated by the company as the latter did not disclose the hazardous nature of the product. Speaking to My Medical Mantra, Dr S K Arora, Additional Director (Health), said that they are trying to take Brosnan’s help for anti paan masala campaign, if he agrees

Paan masala: Delhi govt slams notice to James Bond Pierce Brosnan

  • Hollywood star Pierce Brosnan popular as James Bond landed himself in trouble for promoting an Indian ‘paan masala’ (mouth freshener) brand which has been linked to chewing tobacco and the actor had been show caused for his association with the brand.
  • Pierce Brosnan has stated that he was “cheated” by the pan masala company which kept him in the dark about the “hazardous” nature of the product he had endorsed.

Dr S K Arora, Additional Director (Health) said, “The paan masala contains areca nut which has been scientifically proved to cause cancer so, our main aim to create awareness regarding it. These advertisements influence the young minds. We have to protect youngsters since they easily get trapped and follow them blindly. Owing to which, we are issuing show cause notices and initiating actions. May it be anyone; we will not hesitate to take action. Also, we are trying to take Brosnan’s help for anti paan masala campaign, if he agrees.”

Delhi health officials had issued a show cause notice to other stars including Hollywood actor Pierce Brosnan to justify his starring in a James Bond-style ad dating back to 2016 for a paan masala brand.

In a written reply to the Delhi State Tobacco Control Cell, the actor stated that he got cheated by the company as it  did not disclose the hazardous nature of the product and other terms and conditions of the contract of advertisement,” said Dr S K Arora, Additional Director (Health).

He added, “He has given an undertaking in writing that he would never assist any company with regard to promotion of such products or other such harmful products in future. Also, Brosnan said that his agreement with the company was over and he was ready to extend all kinds of support and cooperation to our department against such campaigns.”